When you early in your blogging journey, free and budget-friendly tools are helpful to keep you moving forward. Fortunately there are a few ways for you to quickly check your keyword ranking on Google for free. As your blogging income grows, you’ll want to purchase more powerful tools. In the meantime, you can start learning a few insights free.
One important note to consider before going further. If your blog is very new, Google may not have assigned any keywords to your posts yet. Please don’t get frustrated or discouraged as blogging a long game. With time and additional keyword research, you should see Google assign keywords to your posts. You can also take a few SEO courses to help you better understand SEO strategy and optimization to improve your rankings.
The two free keyword ranking tools I cover below are:
- Google Search Console
Google Search Console is a tool where Google publishes keyword ranking information for your blog along with additional features for ranking in the search engine.
Ubersuggest is a free keyword research tool with new features to list keywords by domain, not just suggestions based on a search term you enter.
How to use Google Search Console to check keyword ranking on Google for free
Google Search Console (GSC) is my primary go-to free source for checking keyword rankings for my blog. Google Webmasters Tools (GWT) was the old version the search tools with most of the features now moved into Search Console.
Have you signed up for Google Search Console? If you haven’t signed up for GSC yet, make sure you do that first. You’ll need to wait a few days for all the search data to show up for your blog. And don’t forget to submit your XML sitemap on GSC to help Google index your blog.
To check your keyword rankings in Search Console, login to Search Console and click “Performance” in the left menu.
It will first show you all the keywords (Queries) Google assigned to your site. Click on Average CTR and Average position in the graph to show these columns in the table.
The keywords table has columns for clicks, impressions, CTR (click through rate), and (average) position. You now have a basic overview of how often your blog posts are showing up in the various search queries. The information isn’t 100% perfect, but it’s enough to help you gauge your content’s ranking progress.
Click to the Pages tab to see which pages (URLs technically) from your site are currently assigned keywords. You will also see a total number of impressions per page.
One of the other things you can check in GSC is which keywords are assigned per page.
To check a specific blog page’s keyword ranking on Google:
- On the pages Tab click a URL on on the list
- Click back to the Queries tab
Now you will see the specific Queries (aka Keywords) your page is ranking for, and the average ranking for each keyword.
If you only see a few keywords today, or even none, as your blog ages and you continue to publish content, more keywords will likely be assigned to the each page.
Opportunity to grow your blog! Hint, use the keyword views to identify new keywords to consider to either optimize your existing posts better (to improve rankings) AND gather ideas for new blog posts where you could deep dive on a keyword. You’re learning here what people are actually using to search in Google, rather than guessing keyword combinations.
How to use Ubersuggest to check keyword rankings for free
You can also try Ubersuggest to check your keyword rankings. Ubersuggest can also be used to sneak a peek at your competitors’ keyword rankings as well.
Note: Similar to Google Search Console, the Ubersuggest may not have all of the ranking and keyword data be available for newer blogs or websites. For example I checked one of my sites on both tools. Data was available in Search Console for my site, but not in Ubersuggest.
To start looking at keywords assigned to your blog using Ubersuggest, type in the domain name in the search box and click “search”.
Click on Keywords in the left menu under Traffic Analyzer.
Ubersuggest displayes an esimated traffic amount for each keyword along with a calculated competitiveness/difficulty score. Take both of these numbers as indications or suggestions.
Ultimately a keyword’s ranking difficulty is more complex than looking at the search volume and stats about the sites already ranking for it.
Given all traffic volume on any SEO tools is an estimate, I use the stats to suggest that the potential search volume is high, medium, or low.
Opportunity to new blogs: Consider looking for lower search volume and lower difficulty keywords as a starting point to gain traction as these are usually easier to rank for.
Over to you, have you started checking keyword positions for your blog posts?
Instead of trying to guess and search on Google to see how your blog is doing, you can use two tools to check your keyword rankings for free. If your blog is very new, you may need to wait a month or two before you start to see stats.
Or drop a note below with other ways you are checking for keyword positions. New ideas are always welcomed!